Text Message Polling Example: Coronavirus in Sub-Saharan Africa

Source: Geopoll (1)
Text Message Polling Example: Coronavirus in Sub-Saharan Africa

This study questionnaire was designed by GeoPoll and data collection occurred from April 2nd – April 9th, 2020, with some countries completing data collection earlier than others. The study was run through SMS and mobile web, in which a web link is sent through a text message and opened in a basic browser. These mobile-based modes were chosen in order to quickly and remotely collect data from populations with access to mobile phones. We utilized both modes in order to gather data from populations without access to smartphones/internet (through SMS) and wealthier, more urban populations (through mobile web) while balancing costs and other considerations. Some countries (Benin, DRC, Mozambique, Rwanda, Uganda, and Zambia) relied mostly on SMS due to lower internet penetration rates, and where mobile web was utilized no more than 50% of the sample was reached via mobile web.


Coronavirus Resources

Notify of
Inline Feedbacks
View all comments

Add New Category