The Communication Network has a great list of actions governments can take from the CDC handbook.
- Keep messages super simple. When under stress, people can’t process complex ideas or information.
- Use consistent messages. In a crisis, people actively seek to confirm information from multiple sources. It’s important to consistently repeat messages from credible public health leaders.
- State the benefits of taking action. It might seem obvious, but it’s critical to clearly state the benefits of a specific action to the individual—as well as their loved ones and their community.
- Promote simple actions. People are discouraged by complexity. They need to see that the action is straightforward.
- Share stories of people taking action. Ultimately, this is the most powerful form of motivation. People are much more likely to take actions that we see others taking.
Productive action that can be taken.
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Stop the spread of the virus
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Get Personal Protective Equipment to medical professionals
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Help people cope with social isolation
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Support small businesses
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Send money to people who are laid off
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Amplify cultural influencers
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Amplify the experts
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